the “one-pager”

Introduction

reallybigroadtrip is an experiment in living & breathing creative digital culture. The plan is to get a bus, rig it with recording equipment, then drive it around Australia talking to people about how they engage with creative digital culture.

About me

I’m Fee Plumley, a geek artist, technoevangelist and nomadic digital consultant from the UK. I became a permanent resident in Australia on a Distinguished Talent visa last year. I’ve been working in this space since around 1996 when my theatrical creative practice met the internet, and my head exploded.

‘This space’ is hard to define, but that’s what makes it so appealing. Here I’m defining it as ‘creative digital culture’ because I’m essentially interested in how creative people (‘makers’) use technology to connect themselves and their ideas to other people.

I’ve been a maker since long before off-the-shelf platforms like blogs, Facebook and Twitter existed, so I’ve had some interesting learning curves. I know how you create meaningful noise & engagement without any money. I’ve built and maintained online community models so attentively that one of them still exists thirteen years after I helped to establish it. I co-founded a company that created a new genre of literature inspired by the technical limitations of mobile phones, and I established a Geek in Residence model of skills exchange that has since been adopted in other countries.

About reallybigroadtrip

I’m now taking all this to a new level; I’m crowdsourcing my life & exploring digital culture by using digital culture. Everything I do will be crowdsourced and documented. Not just ‘what’, but ‘where’, ‘why’, ‘how’ and ‘who’ I’m doing it with. I will interview other makers and organisations, document their work, and exchange artwork, stories, knowledge and networks. What’s more, this touring home, studio, workshop, exhibition and screening space will run on vegetable oil, have a tracked carbon footprint and will take other people along for the ride.

My national and international Nomads in Residence will tell me where they want to go, who they want to meet and what they want to achieve. I will help to facilitate those relationships and, of course, document everything that subsequently takes place.

All this results in a huge amount of rich media, the best of which will be shared via social networks. The rest will be stored for future development; a vast legacy of material for advocacy, data visualisation, conferences and festivals, or possibly an eBook/interactive documentary.

Since ‘this space’ is still frustratingly considered “niche and emerging” this qualitative material needs some quantitative analysis. As I travel I will be asking people to complete one of three surveys depending on whether they are makers, audiences or policy developers. In this way I will map how Australia is engaged with creative digital culture. I hope to also argue why the National Broadband Network is not just a conduit for more sport & porn from overseas. Done well, the NBN has the opportunity to change how Australians make & share (not just receive) anything, anywhere.

Summary

I’m not a documentary filmmaker, anthropologist, or academic researcher, but I will be learning – and failing – at becoming all those & more on the fly. This is a personal journey with outcomes for others. It personifies my passion for creative play, technology, adventure and Australia. Where I go, what I do, and how this journey ends will be determined entirely by the people who want to join me.

So, do you want to play?

NB: I’ve posted this here as a crowdsourced call for feedback on what I hope is my near-final ‘one-pager’ to explain the project to crowdsourced funders and sponsors. Read the back-story here and provide your feedback here (or if you’re shy – or uber-critical – by email to headgeekATtechnoevangelistDOTnet).

And in case you don’t believe me that it’s one page: rbrtOZ_1pager

UPDATE: I’m getting great feedback already – thank you!

@KindredHQ said: “@feesable great! Would also be good to know why you want to do this and what’s driving your passion. Are you looking for sponsors?” to which I replied “Thank You! Yes, definitely looking for sponsors. & yeah I guess I haven’t explained *why* I’m as obsessed as I am… good point”.

Two people said they don’t like the phrase “taking all this to a new level” – which I questioned in the first place, so will edit out in the next draft.

Jackie Bailey (one of my early reviewers) said “Good job! Now, where is the section that tells me what is in it for me if i want to play?” to which I replied “that comes in the cover letter/email. I reckon this should be the standalone, with the other (the bullet points you’ve already seen) formatted bespoke to recipient. I was going to post that too, but worried that might be too much for this (these) post(s)”.

Deborah Dale (a new friend and someone who edits business cases as a day job) said “Some initial thoughts: in the introduction you indicate that you will talk to people, but don’t say what you will do with it and like Jackie says, how the ‘players’ will benefit from your trip. People always want to know “what’s in it for me upfront”. I think another series in your comma separated points should be along the lines of what you say later (ie social media campaigns + archived footage, data, etc.)

Qualitative and quantitative- will you have sponsors? What do they get? Will people find out what “campaign” was most successful? Will people get famous from being on your bus? Hehe- not there are answers to those… but how will you measure that your trip was successful at the end as opposed to the policy developers, audience and participants..

If you are struggling for space, I’d be more inclined to make the third paragraph of your about me into a longer resume and link to it from the one pager”. – all thoroughly useful points for me to consider once I’ve let it sit for a while. In retrospect, I really should have included those bulletpoint sections here too. A job for tomorrow :)

On the positive, @kristinalford wrote “@feesable really good. Confident, minimal jargon (would change one line, very minor), clear to understand. Excitement comes through too!” – which is great!

Thanks again to everyone for ongoing support, encouragement, patience… I can’t tell you how much your feedback matters to me!

LAST UPDATE: 2nd edit now complete and has replaced the old ‘about the project‘ page here. Feel free to continue critiquing though x

(ANOTHER LAST) UPDATE (19/6/12): Some minor changes to ‘about the project‘ have gone up. Mainly I’m refocusing the fact that I’m MAKING geek art with people more than documenting the geek art that they make. I mean, I’ll do a bit of that too, but this is about making things, not being a documentary filmmaker.

on creative process and fear

My creative process seems to be as follows: come up with a crazy concept; work it through until I can ‘see’ it take some kind of shape in my mind’s eye; then ignore it for a while to see how much it pesters me. If it bugs me enough then talk to some people to test it and help fill it out; find some people who might want to get on board as partners or collaborators; do some research; then apply for some funding, which quite often gets rejected. At which point I either get distracted by some other interesting challenge and promise myself I’ll come back to it later OR accept that it was a rubbish idea/had no market, etc, and let it go OR (if I really believe in it) work out what other options I might have for making it happen.

Once I decide at that final stage that I want to go ahead, it becomes a make or break thing. How the hell am I going to realise this thing that’s now been bugging me for (in this case) over two years? Why has it been rejected? Is it because it’s crap and doesn’t deserve to exist; does it ‘not fit currently recognised ideals of artistic excellence’ (aka ‘is that weird niche geeky stuff that isn’t really art anyway’); or (most frequently) is there just not enough money to go around?

So this, right now, is my make or break time. I’m about to launch my first ever crowdsourced funding campaign to raise money to buy and rig the bus and host my first guest. In order to go so broadly public with the idea, and talk to sponsors (something I’ve never had before) I need a one-pager. This needs to explain who I am, what I want to do, why I think it needs to be done and what I hope to achieve. It goes alongside a cover letter or email explaining how I need ‘their’ help, targeted to whoever ‘they’ might be.

Defining the sprawling mass that is reallybigroadtrip down to just one page has been hell. Maybe it’s because I haven’t been a practising artist for a few years. Maybe it’s because I’m in a new country. Maybe it’s because the whole point is that it happens organically and I can’t – don’t want to – set it in stone so soon. Maybe it’s just so huge, could be equally so amazing AND fail so vastly, that it scares the living *** out of me. Maybe all of those things.

A few weeks ago I drafted yet another version with the resolve to send it to friends and colleagues for feedback. I even did my crowdsourcing thing and shouted out on Facebook to see who might want to help out by offering feedback. That one pager was actually three pages. It went in a totally different direction to my usual approach and I kind of knew it wasn’t right. The feedback I got (thank you all so very much) was wonderful; supportive, encouraging and yet critical in an extremely constructive and helpful manner. But I still couldn’t edit that down to make it better. I had to start YET again. And so I procrastinated. Again.

Anyway. This morning I had the following twitter conversation:

a Good Friday twitter conversation with Greg Ackland about struggling to define your work

 

So.

In the true spirit of rbrt – “crowdsourcing my life & exploring digital culture by using digital culture” – here’s that one-pager. Let me know what you think.

UPDATE:

I also meant to mention that today was my first time using the Pomodoro timekeeping technique. I’d looked into it before but never actually tried it out. Thanks to Paul Callaghan‘s recommendation I gave it a whirl and it was absolutely perfect for my current working style. I’ll be keeping that one!

dearSydney

I’m headed back to Sydney for a few days, so through I’d continue my crowdsourcing life thread here, since it’s been so incredibly successful in Adelaide!

I will be available in central Sydney from Monday 26th to Saturday 31st March (give or take a few meetings and events such as Thursday afternoon’s Echology: Making sense of data event with ANAT).

For once I’m not actually looking for anything; I have plenty of places to stay (not least my own flat for a rare treat!) and can happily keep myself ticking over with things to do. But I can offer my services as a one-to-one advisor, especially re social media for the arts, as I’ve been doing in Adelaide (but this time not subsidised – unless someone wants to suggest otherwise?!)

Things I can offer:  

  • research & consultancy
  • social media advice (on strategy, marketing and creative experiences) or live-tweeting/using my network
  • writing (technical manuals, artistic reviews, storytelling, proof-reading, copywriting)
  • problem solving (e.g. things that sound like good ideas but you don’t know enough about what’s possible, and that should work but don’t seem to be working right now)
  • installing practical technology solutions (e.g. internet networks, mobile distribution, projection and screen based work)
  • try me.

So this is how it works:

  • you contact me with the following: who you are, what you do, what areas you want to discuss and what your availability around the above days are (it helps if you complete the form below, too)
  • we arrange a time to meet and we chat for about an hour (or as arranged)
  • if you need follow-up conversations, materials, research, resources, advice, etc etc, then we discuss that at the meeting or online, costs dependent on your needs.

I’ll do these sessions at the rate of $60 for an hour’s discussion in a central location or a bit extra if travel required. I’m happy to provide an invoice/receipt on request.

If you want something more bespoke, just let me know & we’ll see what we can do!

[gform form=’https://docs.google.com/a/technoevangelist.net/spreadsheet/viewform?formkey=dDZNcFBNb2Z6RENrYmRpcVdQQ1RxNnc6MQ’]

home, James

I set up the beginnings of a mood board (yes, using Pinterest) for my upcoming camper/van/motorhome renovation. Right now I’m veering drastically toward a Toyota Coaster (something like this…) but there are some awesome inspirational images there too.

1989Coaster_pinterest

I’ve been pondering the make/model/interior design/purpose of this vehicle for a long time (not to mention having owned a couple of campervans previously and spending years daydreaming of the perfect setup!).

Alice the Bus – brilliant site explaining how these guys built their bus – just LOVE this!

So, roughly, I’m going for:

  • eco (led lamp clusters, solar internal power, running from diesel/veg oil)
  • compact (max storage/minimalism combo)
  • efficient (old enough to be self-sustainable, young enough to be light & fast)
  • cute (ideally both internally and externally).

The purpose is manyfold. This vehicle will be my transport, a touring gallery, a workshop space, screening room, kitchen/diner, reading room, bike shed, bed. It will be the ultimate living/working space for the digital nomad.

I will soon be setting up a Pozible crowdfunding campaign to raise funds to buy and renovate a bus (after all, crowdfunding is overtaking national arts funding in some countries!). And, once complete, it will be named* “home, James” in honour of James Mellor x

*For those who don’t understand: apparently all British chauffeurs are called “James”. In the UK when someone gave you a lift & asked where you wanted to go, you would say in a hoity-toity voice “Home, James“. This just makes sense to me as an homage to the lovely boy we just lost, that he too owned and loved his van, and since this is going to be my home for the forseeable future.

social media for the arts sessions – one2one

Festival times is crazy times… it’s seeming that gathering a group of folk to these sessions is pretty impossible, so I’m cancelling tonight’s and tomorrow’s group sessions and trying something a bit different instead…

You all have different needs, and I want to be responsive to your individual contexts, so, why don’t you just book something one-to-one with me at a time that suits us both and I will give you a one or two hour block of feedback and advice about whatever it is that you ask me about.

Sound good?

OK, so if you like this idea, why not just email me. Tell me what you need and when you’re available and we’ll take it from there.

Update: These are discounted, but not free sessions – sorry! For a Fringe Festival Special I’ll do them at $25 per hour.